In a recent selection process, cantaloop has again prevailed over numerous competitors, closing a contract for the production of a new image brochure for the VDI Technology Centre.

As part of the VDI Group, this Centre gives impulses by supporting innovative research and development. The aim is to increase technological and innovational capabilities of industry, science and research and to support the analysis and evaluation of technologies supposed to solve environmental, economic and social problems. In concrete terms, the service portfolio comprises public relations, consulting and project sponsorship.

In order to reinforce its position in the market, the Düsseldorf-based company has commissioned cantaloop to design and implement a new image brochure that is also meant to be a basis for a newly developed corporate design.

We at cantaloop are eager to tackle these and upcoming, exciting joint projects.

Today’s gastronomy places particularly high demands on counter and bar products. 4BAR is an excellent low-price alternative for many delicious premium quality cocktails or long drinks.

4BAR products are available in eight different flavours: Dry Gin, Vodka, Cachaça, Triple Sec, Sambuca, Scotch, White and Black Rum.

cantaloop developed the stringent design of this brand-new product line. A modern mix of clear, plain typography and carefully arranged graphic details forms the basis of product presentation, giving it a high-quality touch. In view of the target group, the central trademark is a mirror ball with a "4BAR Dancing Queen". A colour code makes the different flavours distinguishable.

4BAR Product Manager André Kolodziej is optimistic: "4BAR products are made by and for professionals, offering superb quality at an attractive market price. It was clear from the outset that our premium products can only succeed with a premium outfit in this competitive market. Thanks to cantaloop, the product’s presentation is equivalent to the high-class content, so the launch of 4BAR should be a success.”

4BAR products are available only in specialist retail outlets.

At the beginning of this year, cantaloop received the order to design information material about the new electronic access control of the transport company “Vestische Straßenbahnen GmbH”, Herten.

The objective is to give both, passengers and on-board staff, simple and comprehensive information on this subject. The campaign resulted in three different publications separated into the target groups “SchokoTicket customers”, “Ticket2000 customers”, “other subscription customers” and “on-board staff”.

Marketing Director Oliver Wiegand was very pleased with the productive and effective cooperation, looking forward to further joint projects.

With the “Vestische Straßenbahnen GmbH”, cantaloop added  another transport company to their portfolio.

GOFA offer nothing but “heavy stuff”. The company from Goch in the Lower Rhine region manufactures tanks, dry bulk and gas vehicles. A range made from specialists for specialists. All the more important to present this complex subject in clean lines.
That is why usability was cantaloop’s main concern for the GOFA website design. The manufacturer’s different types of vehicles are presented on separate pages. Navigation supports the clear arrangement at all times, with an unobtrusive graphical framework allowing you to focus on the subject.
“cantaloop have managed to post online our company’s essential statements precisely to the point”, Simon Olfen says from GOFA GmbH, “we completely recognize ourselves on our new website.
”Also, the page contents were chosen to bring the customer real added value: picture galleries showing large and powerful photos, along with examples of various constructions, download options offering in-depth information to be used for sales or for customer in-house information.
www.gofa.de

“defiDU” is the name of a unique campaign originally founded by the Stadtwerke Duisburg AG (Duisburg public utilities) and further partners, aiming at the foundation of a tight network of publicly accessible defibrillators all over Duisburg. These small appliances enable even untrained persons to immediately give lifesaving aid in cases of imminent cardiac arrest.

As main sponsor of “defiDU”, cantaloop has developed an extensive information and advertising campaign. Under the motto “defi DU kannst retten” (“save lives with defiDU”) cantaloop mobilised, motivated and photographed a total of 21 popular figures. “Beside Duisburg celebrities and sports bodies, a tram driver, two students, a grandmother and an engineer, to name just a few, act as protagonists for the “defiDU” action. This testimonial campaign is to reach as large a target group as possible, so we selected faces from all population and age groups. Authenticity and character mattered more than flawless faces”, Tom Hoffmann, a cantaloop responsible creative mind, explains. The photo motifs will appear on CityLightPosters, large panel posters and videoboards throughout the city, as well as in vehicles and at stops of Duisburg public transport services. General information is provided by the campaign website at www.defidu.de.

cantaloop manager Hans-Jürgen Schörner is delighted by the social commitment of the Stadtwerke Duisburg: “This unique initiative is excellent for Duisburg and its citizens. It was clear from the beginning that this campaign deserves our wholehearted support. In everyday agency life it’s difficult to get round to social actions beside current projects, but “defiDU” was definitely worth the effort. We hope this idea will become famous also beyond the borders of Duisburg and will be followed by many other cities.”

Torsten Hiermann, founder of the action on the part of the Stadtwerke Duisburg AG: “cantaloop is an essential partner, and I am more than pleased with the unselfish support. The creative team from the Dell quarter has developed an extensive and innovative campaign that has become even more attractive by the use of up-to-date technology, like for example QR coding. Thus, in an almost playful way we’ve managed to call even the youth’s attention to the topic. And with the development of a defibrillator finder application for smartphones, cantaloop has once again thought outside the box, greatly exceeding our expectations. Now, our campaign has just the visibility it needs and deserves.”

It is expected that the tightest network of publicly accessible defibrillators all over Germany will have emerged in Duisburg by 2015 with the help of the “defiDU” campaign. An important commitment to Duisburg!

Within the framework of the Capital of Culture RUHR.2010 the fair “bild.sprachen” will take place from October 7 to 8 at the Science Park Gelsenkirchen. Its basic idea is to provide information on services, products and innovations in the field of applied photography and to create a marketplace both for demand and supply. The purpose of the fair is to present and discover new visual languages for future communication tasks. It also provides an overview of photography trends, facilitating personal encounter.

The fair is accompanied by the exhibition „Made in Ruhrgebiet – Grafische Gestaltung. Best Practice im Umgang mit Fotografie in der Agenturarbeit“ (“Made in the Ruhr area – graphic design. Best Practice in dealing with photography in the agency business“).The exhibition shows the best examples of photography in the agency business by means of eight outstanding communications agencies located in the Ruhr area. One of them is cantaloop, the Duisburg communications professionals team.