new brand look for 4BARToday’s gastronomy places particularly high demands on counter and bar products. 4BAR is an excellent low-price alternative for many delicious premium quality cocktails or long drinks.

4BAR products are available in eight different flavours: Dry Gin, Vodka, Cachaça, Triple Sec, Sambuca, Scotch, White and Black Rum.

cantaloop developed the stringent design of this brand-new product line. A modern mix of clear, plain typography and carefully arranged graphic details forms the basis of product presentation, giving it a high-quality touch. In view of the target group, the central trademark is a mirror ball with a "4BAR Dancing Queen". A colour code makes the different flavours distinguishable.

4BAR Product Manager André Kolodziej is optimistic: "4BAR products are made by and for professionals, offering superb quality at an attractive market price. It was clear from the outset that our premium products can only succeed with a premium outfit in this competitive market. Thanks to cantaloop, the product’s presentation is equivalent to the high-class content, so the launch of 4BAR should be a success.”

4BAR products are available only in specialist retail outlets.